The Emotional True Story Behind the Itchyworm’s Latest MV “Di Na Muli”

Long before Itchyworms became mainstream popular, I have already adored this band because of the usual funny attack to emotional songs.  Their song entitled “Happy Birthday” is one of my all-time favorites. The melody is happy and festive but the lyrics narrates a story about a birthday celebration of a man whom no one remembers. Whey they had big break in OPM scene, I was really happy because this band deserves it.

And now, I just saw their latest music video for their song “Di Na Muli”  and I could not contain the overwhelming emotions it gives me. Moreover, it comes with a true to life story that is both romantic and melancholic.

Di Na Muli was written in 2016 by long-time friends Jazz Nicolas and Wally Acolola. They entered the song into the 5th Philippine Popular (PhilPop) Music Festival, performed by The Itchyworms, where it won the grand prize. Now, in 2018, the song has been given new life in the official soundtrack of the hit film Sid & Aya (Not A Love Story) (Viva Films, starring Dingdong Dantes and Anne Curtis, directed by Irene Villamor). ‘

The music video, however, tells another story that is different from the movie. I will directly quote the narration of music video “co-director Juno Oebanda” on how he came up with the idea of this music video. This is also shared in the comment section in youtube.

“WHO IS THE LADY IN THE VIDEO”

By co-director Juno Oebanda

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Rosky Balahadia Hilado, widow of the late Teodoro “Teddy” Hilado to whom the video is dedicated to. When I first heard DI NA MULI after The Itchyworms bagged grand prize at PhilPop 2016 it moved me to tears like no other. Having known the band for quite some time I called them and expressed the desire to do a music video – I felt the song written by Jazz Nicolas and Wally Acolola was so powerful it needed a proper one. But how? What treatment?

The light bulb came close to Teddy Hilado’s first death anniversary in 2016 and so the story goes …. Teddy in his younger years was the first technical and lighting director of the Cultural Center of the Philippines and the Bayanihan Dance Group , this is where he met the young Rosky at that time one of the principal dancers of the Bayanihan. At the CCP is where their love story started – Teddy designing the lights over dances that Rosky did on stage.

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I presented the story line to the Worms and they liked it and proceeded to talk to the CCP if we could film in and around the theater. We were given a venue grant easily since Teddy is one of CCP’s pioneers. By this time, I had to look for a partner to do this with, not being a film director I called up Direk Paolo Abella an expert in film to help me execute this project. Support in the form equipment came from the LIVE entertainment industry as well. So the music video story goes… Rosky comes back to the CCP stage after more than 20 years and reminisces how and where her love story with Teddy started. This is where Rosky takes over and owns the song, how she walked, how she smiled, how she cried and how she gracefully danced were all real emotions. The young Rosky was played by Kare Adea who was equally wonderful.

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In this photo, I was giving Tita Rosky blocking instructions when she whispered to me smiling but with tears in her eyes, “I haven’t been on this stage for more than 20 years.” I said, “TIta this last sequence is where you will dance with Tito Teddy, dance with the light Tita, dance with Tito Teddy”. What happened next was magical, her poise – her grace was that of a woman dancing with her love again, there was no acting here. The beautiful, emotional lighting execution was by Shakira Villa Symes who for a time was mentored by Teddy Hilado himself, I could not think of any other current Lighting Director more worthy of doing this but Shari. The video ends with Rosky with a solo top light. Go figure.

Di Na Muli – is a gem of a song that comes around not too often. It’s a song that becomes yours, you own it. Any other story would have made a wonderful narrative, this one just has a setting that all of us can relate to, who does not love the beauty that is the CCP anyway.”

Watch the music video itself and be mesmerized by the stunning performance of Itchyworms and Mrs. Rosky Hilardo.  I also copied the lyrics below.

 

Verse:

Nung araw kay tamis ng ating buhay

Puno ng saya at ng kulay

Di mauulit muli

 

Ang oras kapag hinayaang lumipas

Madarama mo hanggang bukas

Di mababawi muli

 

Chorus:

Ang dami daming bagay na hindi naman kailangan

Kung pwede lang bawasan natin ang mga tampuhan

Hindi mo lang alam hindi mo pa nararanasan

Kahapon sana natin di mo na pinahirapan

Patawad muli

Di na muli

 

Verse:

Ang oras kapag hinayaang lumipas

Madarama mo hanggang bukas

Di mababawi muli

 

(Instrumental)

 

Bridge:

At natapos ang himas ng sandal

Di kukubli aking tinig

Nang lumipas na’t di man lang nasabi

Salamat hanggang sa muli

 

Chorus:

Ang dami daming bagay na hindi naman kailangan

Kung pwede lang bawasan natin ang mga tampuhan

Hindi mo lang alam hindi mo pa nararanasan

Kahapon sana natin di mo na pinahirapan

Patawad muli

Di na muli

 

Binawi buhay mo ng walang sabi

Binubulong ko sa sarili

Mahal kita hanggang sa huli

Mahal ko hanggang sa huli

 

I shared this music video with a close friend and of course, noted him to read the story behind it in youtube. Here is his reaction.

 

My friend is now in ugly crying mode. Mission Accomplished!

Thank you Itchyworms! You are a gem in OPM scene. Please don’t disband ever!

And to Direk Juno for being the mastermind of this touching music video.

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Have you watched the video? What did you feel about it? I would love to hear your thoughts!

 

Other links to listen this song and credits.

Youtube link for Di Na Muli official music video: https://youtu.be/rgHHJkzn5TU

For updates about The Itchyworms, you can follow them on Facebook, Twitter, and Instagram.

Listen to the music of The Itchyworms on Spotify, Deezer and iTunes.

Check out their music videos: Official Youtube channel
Video Credits

Di Na Muli
Words and Music by Jazz Nicolas and Wally Acolola

Starring
Rosky Balahadia Hilado
Carissa Adea
and The Itchyworms

Executive Producers: Juno Oebanda and The Itchyworms
Directors: Paolo Abella and Juno Oebanda
Director of Photography: Arvin Viola
Lighting Director: Shakira Villa-Symes
Drone Pilot: Paolo Jaminola
Editor: PJ Corpuz
Colorist: Marilen Magsaysay

Special Thanks to:
Audio Video Solutions Corporation
Soundcheck Inc.
Forerunner Technologies Inc.
JB Music
Forscink Inc.
Digital Fusion Productions
Aero 360 International
Creative Control Group

The administration and staff of the Cultural Center of the Philippines

Say OO! OPM is Not Dead!

Do you create original songs as a solo artist or as member of a band? If you say “OO!” then  it’s about time you get to know and join “Oo: Originals Only“, a movement that caters to the independent Filipino original music makers. It is originally founded by Guji Lorenzana who also a musician himself.  He strongly believes in Filipino talents so he wanted a venue and a community where independent artists could showcase their original music and find their audience.

I attended a recent OO event at the “Upperhouse”, just at the second floor of “The Brewery” in 10th Avenue corner 38th Street, Uptown Parade Taguig. This is just across Uptown Mall if you are not familiar. I came here because I want to see “Mojofly” perform. It’s one of the popular bands way back college days. I haven’t heard of them for a long time so I’m curious to see them again. I was not aware of what “Oo: Originals Only” until that night and I’m really glad I was able to know because this is a kind of movement that I will wholeheartedly support.

These were some of the photos I took before the event and in-between performances. I love the wall designs in Upperhouse. The venue as a whole looks fancy with all gold fixtures.

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The Bands.

  1. MetroGroove PH. This electronic pop trio.  I am no music expert but their sound makes me feels like I’m in a trance. I think its because of the richness in electronic and guitar works.   I like to record their new-released single but my  camera  won’t do justice with the music quality. So I just searched it in spotify.  Hear it now in this link  “In Your Arms”

 

“Stay with me. I don’t want to be alone. “

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More info about MetroGroove: The band consists
of lead vocalist, Marjorie Martinez, keyboard player/music producer and vocalist,
Aaron Escueta, and guitar player, Lance Garcia. The band started when Aaron & Marj
wants to jam with their laptops, keyboard, and guitar until Marj decided to call Lance
to play the guitar. The band started to compose original songs and play gigs in 2017.

Social media:

 

2. EJ De Perio: He was introduced as the voice behind 2017 McSpicy TV Commercial “HALIK”.  I can’t remember the commercial  though. He sang a few lines and I think its not important if I remember or not. He got a super handsome voice and I’m about to hear more about it LIVE! Listen to his  songs at  his Spotify Channel and you’ll find what I’m talking about.

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More info about EJ: is an 18 year old singer – songwriter. He is a passionate, creative and
inspirational artist that brings excitement to people in order to create a memorable
experience that they would share to others. He recently released his 1st EP album “HOME” which you can download on Spotify.

Social Media:

 

3. Mikee Misalucha.  This is my most favorite among my new artist discovery last night. I like the quality of her voice and how she maneuvered it to unlikely melodies. I enjoyed every original song and cover she performed with her pianist. It seems she has not released any songs in spotify yet. I  searched for her original songs in her youtube but still did not found any. However, she has done beautiful covers like “Remember Me” from animated film Coco  and Moonriver. I am mesmerized but she needs to release her original songs in social media real quick.

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More info about Mikee; She is a singer- songwriter whose music incorporates the following
genres: Indie pop / Folk / Country / Pop / Alternative Rock / Contemporary R&B
She also has a single out which you can check out in her social media

Social Media Accounts:

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3. Guji Lorenzana. He is the founder of Oo: Originals Only. He is a singer – songwriter, actor, host, and DJ – based in Manila,Philippines, originally from the Bay Area, California, USA. He got a wonderful song in spotify and in youtube: We Are. I actually like the chorus, pretty catchy.

And I must say this dude is quite handsome, isn’t it?

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More Info:

Aside from being a lead singer of his rock band, he’s also an actor and host, Guji is actively seen on Philippine television and movies. In music, he actively DJ’s in the clubs.  Guji is also known to do various collaborations with a variety of music acts and genres, locally and worldwide.

Social media accounts:

 

 

4. MOJOFLY.  It’s nice to see Lougee again. She’s still as beautiful as  perhaps 10 years ago when her Cream Silk Commercial was the staple of girl power that time.

 

And good news that Mojofly is going back in OPM scene after seven years of absence! On top of that, I finally got the chance to watch them live that night! I’m lucky!

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More info:
As of January 2018, Mojofly is now part of Yellow Room Music. The band has finally
released their first single in 7 years last February 2018 entitled RALLY . It is now
available through Spotify, Itunes and other music sources online. Check this link to hear it.

 

5. Nicole Laurel Asensio. This girl is rocking on heels. She belted high notes like an opera artist.  So I am not surprised to discover that she’s also a theater actress. No wonder that whatever she does on-stage, even just chilling out or drinking a cocktail, felt like a performance itself. I kind of intrigued at the fusion of classical sounds and rock so I explored more of music in her youtube channel.

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More info:

Nicole is a Filipino singer-songwriter. After providing lead vocals for
all-girl rock band General Luna, she began a solo career and released her first album
Schizoprano in 2015. The album merges Nicole’s background in theater and classical
music with her more recent forays in rock and roll.

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As much as I want to finish the whole event,  it was getting late and I still have work tomorrow morning.  But overall, I wish OO would have more successful run in the future. I heard that more popular bands will join the next events like  IV of Spades and my favorite Itchyworms. I’m truly excited for this.

Are you also a fan of OPM and want to support this passion project in any way? Are you an Filipino creating original music? Then you might be interested to collaborate with the next OO event! It’s open to all genre! Reach out to the following  accounts below.

 

Facebook:  Originals Only

For Media Partnership:

Chel Inumerable
rachelle.inumerable@gmail.com
0915-­‐350-­‐4388

For Event Partnership:
Guji Lorenzana
guji@gujilorenzana.com
0939-­‐923-­‐6401

Zahra Bianca Saldua
zsaldua.events@gmail.com
0936-­639-­4534